Starbucks' CEO Sent An Extraordinary Email to Employees

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I m a minimalist, hence why I m diggin the new logo. At this point in Starbucks history, everyone knows Starbucks by the Siren. In my opinion, having the words removed does not hurt the branding in any way.

The Barista Principle — Starbucks and the Rise of

She is a storyteller, carrying the lore of Starbucks ahead, and remembering our past. In a lot of ways, she’s a muse –always there, inspiring us and pushing us she’s a promise too, inviting all of us to find what we’re looking for, even if it’s something we haven’t even imagined yet. Steve, I m sorry but this droll commentary is neither inspiring or inviting same as the logo. Just plain sucks.

BREAKING : Starbucks Stock Drops BIG LEAGUE After CEO

Something tells me more will be changing than just the logo. Has anyone else noticed that when products get changes like this, the quality also suffers, the packaging gets smaller and quality control suddenly becomes a no show.

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Actually, the stock dropped drastically between the 76th and 77th, as you can clearly see on the chart. The announcement to hire 65,555 refugees was on the 79th, and did almost nothing to the stock, either positive or negative. Also, if you look at their 5 year average, a jump of the scale of the one between the 76th and 77th is not abnormal. Next time, actually look at the dates. You would realize this isn 8767 t actually a story.

"Howard Schultz has been phenomenally successful in building up the Starbucks business into the global powerhouse it is today," Neil Saunders, CEO of Conlumino, told CNBC. "However, the business is now at a different stage and as a more mature entity the future opportunities are less about expansion and more about careful operational management to generate incremental growth and drive efficiencies. Schultz has the capability to do this, but it is probably not what excites him: he's a business builder and an innovator. By comparison, Kevin Johnson is a good operational head who knows the business and has the full trust of Schultz."

Oh my word- what are you doing on here! I would be willing to bet very large sums of money that when Steve wants a good cup of coffee he probably either goes to work, stops by a store near where he lives, or makes Starbucks at home! As do most of us who work for the company! You need to learn more about coffee and where Starbucks fits in the puzzle! And Steve is being real- very real!

The announcement surprised investors and caused the stock to tumble more than 65 percent. Starbucks shares have since recovered and are trading down percent after-hours.

Now THAT is a change that I could get behind! A PRICE change (only if it is LOWER :) I m also glad to see others don t like the new logo! When I first said that it was boring this morning, I thought people would tell me I was crazy. (although the jury is probably still out on that one, too!)

As Partner I have to say I m surprised at how many people are upset about the removal of the words. When you think Starbucks you see the Siren she says Starbucks in her green ink and i m surprised to hear ppl say that it s less recognizable we don t recognize the logo any less since we no longer see her belly button and she s no longer because Starbucks Coffee is not written on the cup dosen t change the flavor and Howard has done amazing things for the company

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